Alicia Schwede of Bella Fiori holding an arrangement of dahlias from the garden.
Hello!
My name is Alicia Schwede and I l.o.v.e. flowers!

It all started a long time ago while growing up in Northern California. My childhood was filled with days of playing in my grandmother’s rose garden and clipping sweetpeas & lilacs from the neighbors’ gardens. Flowers remained with me even when I got a ‘grown up’ post college job working at a computer software company in San Francisco – every week a vase full of my grandmother’s roses sat next to that computer! Alas, that ‘grown up’ job just wasn’t right for me and in the evenings I took floral design classes at San Mateo College just to be creative .. never thinking it was leading me to my next career!

2002 brought a move to Denver, Colorado and in 2003 I launched my business, Bella Fiori. For 10 years I designed, designed and then designed some more! It was a wild ride, it was a good time, I’m thankful for all I learned and for the amazing friends who came into my life! 2013 brought a move to Washington state for my husband to pursue a career opportunity. I continue to design flowers for weddings here in Washington state and beyond! (often designing flowers for events in Northern California). A huge perk of living in Washington state is the amazing garden I’ve been building, thrilled to harvest my own dahlias for summertime weddings. Oh, and you should see my collection of hellebores in the wintertime!

In addition to Bella Fiori I write a floral industry blog – Flirty Fleurs, publish a print magazine Flirty Fleurs, and teach floral design workshops to aspiring floral designers.

I love what I do, whether it is designing flowers for a sweet bride, teaching fellow flower lovers, or writing about the flower industry, and am thankful everyday for this flower filled journey I’m on.

Follow more of my flower filled journey here-
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